— services  —


content strategy

If you’re not sure why your content marketing isn’t working, I can help. I have many years of experience of creating effective content plans for brands, including Skyscanner, Which? Travel and British Airways High Life.

I will look at your existing content, review your brand objectives, and provide a full strategy that you can share with your in-house team to improve your KPIs.

For clients who need both strategy and implementation via a team of freelance writers, I run an agency, Inscribe Content, where we can provide this.


Please contact me on freelance@stgr.net if you need help with your copywriting, whether its a complete overhaul of your website’s content, an email campaign or an ad.

For examples of my copywriting, take a look here.

To see the impact of some of my work, click on the Project Results button here.




tone of voice

When you work with a wide variety of writers, it’s vital that they all write with your brand voice. But conveying that isn’t as easy as it sounds.

Having commissioned writers for some of the world’s most popular titles, including The Sunday Times Travel Magazine, Daily Mail Commercial and Voyager, I am adept at creating simple, effective guides that succinctly explain a brand’s tone of voice.

I will work with you to help you understand what your brand tone of voice currently is, what it should be based on your goals, and how to convey that to your writers.

hotel assessments

Are you confused by mixed guest reviews? Or perhaps you have a low rate of repeat guests. Maybe you just want to revamp your hotel and aren’t sure where to start.

I have reviewed hundreds of independent hotels for leading newspapers, magazines and websites, and I am a judge with the International Property and Hotel Awards. I know what keeps most guests coming back - and what sends them away.

I’ll visit your hotel incognito and provide you with a full report about what your hotel is doing right - and wrong.